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koleksi buku komunikasi dan sosial part 10

Wew, udah lama ga share buku2 komunikasi.. Bagi yang udah comment makasih sebelumnya, bagi yang request klo belum ada bukunya, saya mohon maaf.. Bagi yang udah terbantu saya merasa bersyukur…

Sekarang saya mau bagi2 buku komunikasi yang seakan2 jadi buku wajibnya anak komunikasi..

  • Theories of Human Communication by Stephen W. Littlejohn and Karen A. Foss



  • Mass Media Research: An Introduction by: Roger D. Wimmer, Joseph R. Dominick

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens–from content analysis to surveys to experimental research–then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.



  • Media Research Methods: Measuring Audiences, Reactions and Impact by: Professor Barrie Gunter

In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society.

By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research.

The unique strength of this book is that it discusses the theoretical underpinnings of media research methodologies, and thereby presents a deeper discussion of methodologies than simply whether or not they offer techniques that generate reliable data. Media Research Methods will be essential reading for all those attempting to derive a better understanding of the media in contemporary society.



  • The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers by: Ray Poynter

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research.

“This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray’s views on ‘how to be better with people’ and ‘how to maximise response rates’ are vital clues that are likely to shape the future of market and social research.”
Peter Harris, National President, Australian Market and Social Research Society (AMSRS).

“It’s hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques—quant and qual—this book is for you.”
Reg Baker, President and Chief Operating Officer, Market Strategies International

“Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru.”
Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association

“Ray Poynter’s comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue … it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray’s tour de force.”
Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School



  • New Media, Old Media: A History and Theory Reader by: Wendy Hui Kyong Chun, Thomas W. Keenan

The term “new media” rose to prominence in the 1990s, superseding “multi-media” in business, art, and culture. The phrase obstinately portrays other media as old or dead. But what, if anything, is truly unique or revolutionary about new media?

New Media, Old Media is a comprehensive anthology of original and classic essays that explore the tensions of old and new in digital culture. Leading international media scholars and cultural theorists interrogate new media like the Internet, digital video, and MP3s against the backdrop of earlier media such as television, film, photography, and print. The essays provide new benchmarks for evaluating all those claims–political, social, ethical–made about the digital age. Committed to historical research and to theoretical innovation, they suggest that in the light of digital programmability, seemingly forgotten moments in the history of the media we glibly call old can be rediscovered and transformed. The many topics explored in provocative volume include websites, webcams, the rise and fall of dotcom mania, Internet journalism, the open source movement, and computer viruses.

New Media, Old Media is a foundational text for general readers, students, and scholars of new media across the disciplines. It is essential reading for anyone interested in understanding the cultural impact of new media.



  • Analyzing Media Messages: Using Quantitative Content Analysis in Research by: Daniel Riffe

Analyzing Media Messages: Using Quantitative Content Analysis in Research provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.



  • Handbook of Media Management And Economics by: Alan B. Albarran

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. Edited by three well-known and widely published scholars, the Handbook is the definitive source for study in media management and economics. Its chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors–all well established in their areas of specialty–represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. Standing alone as a thorough summary of existing theory and research, the Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.



  • The Handbook of Children, Media and Development by: Sandra L. Calvert, Barbara J. Wilson

Every day children spend a significant amount of their waking time watching and interacting with media. Once a mass experience that was generally one-way and observational, media have increasingly become more interactive. Cell phones, DVDs, plasma monitors, and wireless interfaces add increased control, clarity, and access to media wherever children may be.

Media use starts early, in the first year of life. Initial experiences are controlled by parents and caregivers, but increasingly give way to children’s preferences as favorite programs and preferred modes of interaction emerge. The degree to which these experiences are a positive as well as a negative source of developmental change in the cognitive, social, and health areas is an ongoing intellectual debate with significant implications for today’s society.

The Handbook of Children, Media, and Development brings together an interdisciplinary group of experts in the fields of developmental psychology, developmental science, communication, and medicine to provide an authoritative, comprehensive, up-to-date look at the empirical research on media and media policies within the field.



  • We the Media : Grassroots Journalism by the People, for the People by: Dan Gillmor

For the first time, bloggers have been awarded press credentials to cover the national political conventions. That‚s a harbinger of bigger changes in the media landscape, according to nationally known columnist Dan Gillmor. His new book, We the Media: Grassroots Journalism by the People, for the People, tells the story of the grassroots journalists–including bloggers–who are dismantling Big Media‚s monopoly on the news. Through Internet-fueled, interactive vehicles like weblogs, these readers-turned-reporters are transforming the news from a lecture to a conversation. They‚re publishing in real time to a worldwide audience that‚s eager to read their independent, unfiltered reports. And the impact of their work is just beginning to be felt by professional journalists and the newsmakers they cover. We the Media sheds light on this deep shift in how we make–and consume–the news.

We the Media is essential reading for all participants in the news cycle:

* Consumers learn how they can become producers of the news. Gillmor lays out the tools of the grassroots journalist‚s trade, including personal Web journals (called weblogs or blogs), Internet chat groups, email, and cell phones. He also illustrates how, in this age of media consolidation and diminished reporting, to „roll your own‰ news, drawing from the array of sources available online and even over the phone.

* Newsmakers–politicians, business executives, celebrities–get a wake-up call. The control that newsmakers enjoyed in the top-down world of Big Media is seriously undermined in the Internet Age. Gillmor shows newsmakers how to successfully play by the new rules and shift from „control‰ to „engagement.‰

* Journalists discover that the new grassroots journalism presents opportunity as well as challenge to their profession. One of the first mainstream journalists to have a blog, Gillmor says, „My readers know more than I do, and that‚s a good thing.‰ In We the Media, he makes the case to his colleagues that, in the face of a plethora of Internet-fueled news vehicles, they must change or become irrelevant.

At its core, We the Media is a book about people. People like Glenn Reynolds, a law professor whose blog postings on the intersection of technology and liberty garnered him enough readers and influence that he became a source for professional journalists. Or Ben Chandler, whose upset Congressional victory was fueled by contributions that came in response to ads on a handful of political blogs. Or Iraqi blogger Zayed, whose Healing Irag blog (healingiraq.blogspot.com) scooped Big Media. Or „acridrabbit,‰ who inspired an online community to become investigative reporters and discover that the dying Kaycee Nichols‚ sad tale was a hoax. Give the people tools to make the news, We the Media asserts, and they will.

Journalism in the 21st century will be fundamentally different from the Big Media that prevails today. We the Media casts light on the future of journalism, and invites us all to be part of it.




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